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Demand generation: how the Green Deal is being marketed to consumers

Matthew Wright, Green Deal Project Manager at Wickes, claimed at a conference last week that his company ‘desperately needed to see some more communication and publicity surrounding the Government's flagship energy efficiency retrofit scheme’.

Commenting on the DECC Green Deal With It campaign, he said "It is just completely inadequate. They have spent £10m, and if you think how much Tesco and John Lewis spend on their advertising, it is insignificant, it is a drop in the ocean," he said.

He added: "It is at least a figure of ten short of what any of the DIY retailers are spending. If they wish to create a market which private companies are going to invest in, they have got to put the money up, they have got to create the market and without that, it is going to be a really slow ....

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